| [FINAL ASSIGNMENT] Infographic on breast cancer

Infographic video on the marketing of breast cancer.

Infographic video on the marketing of breast cancer.

Click on the image above to view the video on YouTube.

Yeah ! It is finally done !

2 minute infographic video on the marketing of breast cancer. This video is a digital media work that exemplifies techniques and skills learned my DART 381 class (Digital Concepts and Multimedia).

Vectors and Animation created by Roxanne Desrosiers (2013).
Script by Roxanne Desrosiers.
Voiceover done by Myriam Baronet-Bellegarde.

Music: “Smooth This Out” from FreeStock Music.

| Creative Scarves for Lush

"I always say, buy less and buy better quality - so that what you buy will last" explains Dame Westwood. Image Source: www.ecouterre.com

One of the designs for the limited edition Climate Revolution Knot Wraps.
Image Source: http://www.ecouterre.com

Image Source: www.ecouterre.com

“I always say, buy less and buy better quality – so that what you buy will last” explains Dame Westwood.
Image Source: http://www.ecouterre.com

As Christmas rapidly approaches, I thought it would be of interest to share this new eco-friendly initiative from fashion designer Vivienne Westwood. In fact, As part of her sustainable forward thinking, she has created scarves for high street beauty store Lush to use instead of wrapping paper.

Since 2005, the beauty brand, which produces handmade cosmetics, has decided to replace the paper with scarves as part of a worldwide project to cut back on gift paper. Sadly, we are responsible of using an impressive 365,000 kilometers of wrapping paper every Christmas.

Christmas is about giving, not about wrapping, packaging and waste. We’ve been encouraging our customers to use fabrics […] – half of our products don’t even need packaging – they come “naked”.
– Mo Constantine OBE, co-founder of Lush

All proceeds from the two limited edition “Climate Knot-Wraps” designed by Vivienne Westwood will be used to raise awareness for Climate Revolution. So, not only will these scarves reduce waste and last a lifetime, but they also encourages a cause for a thriving future.

| Alone Together

The path ahead is challenging but clear: we need to start reclaiming conversations once again. Icon Source: Entypo.

The path ahead is challenging but clear: we need to start reclaiming conversations once again.
Icon Source: Entypo.

Click on the image above to view the video.

This week’s viewing is a TED Talk by Sherry Turkle, professor of the Social Studies of Science and Technology at the MIT. She has spent the last 30 years researching the psychology of people’s relationships with technology.

What struck me at once was the title of the video itself: it emphasizes how we seem to be brought together by technology, yet these elements keep us isolated from each other in terms of social and human interactions. We have never been so connected, yet never so alienated from each other.

In her video, Turkle explains how not too long ago, scientists were trying to figure out how they were going to keep computers busy: for example, they wondered if people would be ready to put their contacts and calendars in the hands of technology (which at the time seemed like a foolish idea, she explained, because people were too attached to the feel of paper). Ironically enough, now it is the other way around, it is the computers that are keeping us busy. Indeed, we seem to have become addicted to this mobile connectivity mainly because our phones, computers, tablets and other electronic devices are always on, and always on us. This developed a certain vulnerability in us, which Turkle explains by the constant connection technology offers. Indeed, we have become intertwined in this mix between reality and virtual life. As a result, we seem to avoid real life commitments (like talking on the phone) and we prefer texting than talk to a person face to face. Turkle clearly states that we have developed an addiction to technology, but we are nowhere near accepting of letting go of this “drug”. In other words, we are slaves to our technology, but we like it.

Another important issue that Turkle mentions in her talk is that we have become too busy communicating to think, or even to create. Distractions are all around us, all the time; we cannot think without being interrupted.Therefore, we have lost the notion of being alone, and we do not know how to restore ourselves in solitude. Even in the most intimately alone time, we do not take the time to reflect on one’s self; instead, we see this free time as an opportunity to check our cellphones one last time… Even when we go the use the bathroom, most of us take our phones with us !

Needless to say that this flood of connections affect the self in many ways, since we are becoming lonely, longing for friends yet fearing the actual long-term commitment that comes with an actual in-flesh relationship. It is obvious that the time has come for us to turn the camera towards ourselves, to look ourselves in the mirror and make corrections on our addictive behavior. Like Turkle said in her video, the path ahead is challenging but clear: it is time to reclaim and start conversations again.

| Art & Synesthesia

The synesthetic experience of a synesthete is a real and concrete sensory phenomenon. Icon Source: Entypo.

The synesthetic experience of a synesthete is a real and concrete sensory phenomenon.
Icon Source: Entypo.

The reading for this week, “Art and Synesthesia” by Dr. Hugo Heyrman, highlights the relation between art as a synesthetic experience, and the experiences synesthetes have on a daily basis. Although I was familiar with the term synesthesia, I was not aware that synesthetes could actually have more than two linked senses. I was also surprised to learn that most synesthetes have incredible memory abilities as well; I thought this was true only for autists.

First of all, art is about moving the viewer by making them connect emotionally to the piece. That phenomenon itself leaves room for some synesthetic experience from the viewer, since he will hopefully connect unrelated concepts when engaging with art. This could be related to the cross-sensory perception that natural-born synesthetes have, which is what inspired artists from different times to experiment and cross all kinds of borders in their art. For example, the text mentions Luigi Russolo, a Futurist composer who experimented with music, sound, noise and the grain of voice. He created noise-generating instruments, which allowed the inclusion of noise into his musical compositions.

Furthermore, the wonder of synesthesia is the ability to trigger senses due to the stimulation of other senses. When this condition is transposed to art, one obtains paintings that can evoke sounds, pictures that can evoke textures, sounds that can evoke images, images that can evoke smells, smells that can evoke visuals… the combinations are endless ! And needless to say that the experiences differ most of the time according to the person who experiences the art piece, just like the experience of one synesthete differs from another.

Like mentioned in the text, synesthesia enabled artists of modern art movements of 20th Century (Expressionism, Futurism, Dada, Surrealism, De Stijl, Abstract Expressionism, etc.) to reach new heights of creativity. Nowadays however, art as we used to know it has been replaced by multimedia, which kind of achieve the multi-sensorial synesthetic experience by the means of different medias. As we continue to create new technologies, we should never forget that whatever the nature of the piece, the viewer should continue to be engaged in moving and emotional experiences.

| [Assignment 03] Titling Sequence

Title Sequence for an infographic video on breast cancer.

Title Sequence for an infographic video on breast cancer.

Click on the image above to view the video on YouTube.

Short 10-second title sequence for my DART 381 class (Digital Concepts and Multimedia) for a 2-minute infographics video on breast cancer.

Animation created by Roxanne Desrosiers (2013).

For educational purposes, the music used in this video is an instrumental version of Atlas, by Coldplay (2013).

Obviously, I decided to do the opening sequence on pinkwashing, so I will be able to reuse it for  my final video. I kept the general aesthetics that I presented in my proposal, so that there will be a certain unity between the title sequence and the infographics itself. Music and sound effects have not been added to the titling sequence, since I have not yet decided if music or a voiceover will be used in the final video.

| Patch for Adobe After Effects on OS X Mavericks

Quick link to a patch to install Adobe CS6 After Effects update.

Quick link to a patch to install Adobe CS6 After Effects update.

My friend shared one very useful link on her own class blog in order to update Adobe CS6 After Effects so that it will run with Apple’s new operating system (OS X Mavericks). It saved me a lot of time, so I thought it would be a good idea for me to also share it on my blog to make someone else’s life easier.

Click on the following link to land on Adobe’s download page: www.adobe.com/support/downloads/

During the installation process, I heard you may be asked to close the “Adobe Crash Deamon” application. Essentially, this application is a process that monitors Adobe apps for crashes and helps report them. I did not have this problem, but you can always follow these steps to close the application:

  1. Open your Activity Monitor (Application > Utilities).
  2. Using the search field up top, search for Adobe Crash Deamon.
  3. Delete it.

After that, you are ready to finalize your installation process, which only takes a few minutes. Afterwards, you will be able to open up  After Effects without any problems !