As I was researching other sustainable practitioners, designers, thinkers, movements and/or trends that could inspire me for the second assignment of my Collaborative Design Research class, I came upon a website called Do The Green Thing. They give you, among other things, seven ways to lead a greener life:
- Stay grounded;
- All-consume products;
- Eat less meat;
- Stay warm with human heat;
- Spend less time with technology;
- Stick with what you got.
It presents a simple yet doable approach, without being totally overwhelming like sustainability tends to be. They work on the principle that lots of small things can add up to more than a few big things, which is exactly the way we should start acting if we want drastic changes in our world. If Green Thing is about one thing, it’s inspiring green action. If we all contribute to Green Thing, it will become as creative, as credible and as inspiring as it can be. If we all do the Green Thing, it will make the biggest impact it can make. You can consult their manifesto right here.
Another cool project to this website is the “Do The Green Thing” project. Artists, illustrators, copywriters and general creatives submit posters highlighting different environmental issues. Most posters that were submitted are truly visually captivating, and with a slice of humor they raise awareness through their meaning.
The first poster that caught my attention was “Unplug Yourself”, by The Wooden Truth. The Wooden Truth is a small letterpress studio based in Lewes (UK) run by graphic designer Andrew Chapman. To encourage people to live a life less electric, he created a design using only old wood type, which he hand inked and hand rolled. The designer believes that by switching off and unplugging at the end of the day will not only save you money and valuable resources, it will also give you the time to do something else – more natural, more calming, more rewarding things. This reaches out to my team’s first assignment, where we wanted to highlight our society’s dependance on technology, especially smartphones.
Another witty poster from this “Do The Green Thing” project is one that asks the question “how can one heat a home without heating?”. Photographer Dean Chalkley’s answer is urning off the heating and pulling on a jumper instead. In his mind, it is a real waste of energy to turn up the heating when the human body is fully capable of heating itself (with the help of an extra layer or two of clothing) so there’s no need for a radiator to do what a jumper can do better. In fact, according to the artist, A light long-sleeved sweater is generally worth about 2 degrees F in added warmth, while a heavy sweater adds about 4 degrees F. This is much more efficient than electric heating, with nearly two thirds of heat leaving our homes through the walls and roof. I found this a creative way of advocating the over usage of electricity in our homes. However, I wonder if these artists have experienced Canadian winters…