| Creative Scarves for Lush

"I always say, buy less and buy better quality - so that what you buy will last" explains Dame Westwood. Image Source: www.ecouterre.com

One of the designs for the limited edition Climate Revolution Knot Wraps.
Image Source: http://www.ecouterre.com

Image Source: www.ecouterre.com

“I always say, buy less and buy better quality – so that what you buy will last” explains Dame Westwood.
Image Source: http://www.ecouterre.com

As Christmas rapidly approaches, I thought it would be of interest to share this new eco-friendly initiative from fashion designer Vivienne Westwood. In fact, As part of her sustainable forward thinking, she has created scarves for high street beauty store Lush to use instead of wrapping paper.

Since 2005, the beauty brand, which produces handmade cosmetics, has decided to replace the paper with scarves as part of a worldwide project to cut back on gift paper. Sadly, we are responsible of using an impressive 365,000 kilometers of wrapping paper every Christmas.

Christmas is about giving, not about wrapping, packaging and waste. We’ve been encouraging our customers to use fabrics […] – half of our products don’t even need packaging – they come “naked”.
– Mo Constantine OBE, co-founder of Lush

All proceeds from the two limited edition “Climate Knot-Wraps” designed by Vivienne Westwood will be used to raise awareness for Climate Revolution. So, not only will these scarves reduce waste and last a lifetime, but they also encourages a cause for a thriving future.

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