While I was watching Léa Pool’s documentary Pink Ribbons, Inc. as part of my research for the final assignment of my multimedia class, I learned about an organization called Think Before You Pink. This specific organization is a project of Breast Cancer Action, which was launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. Their campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.
The truth is that companies put pink ribbons on absolutely anything in the name of breast cancer, and this year is no exception; you can find the pink ribbon symbol on cleaning agents, groceries, toilet paper, office supplies, beauty products, apparel, alcohol… you name it ! (Karuna Jaggar, Executive Director of the organization) Odds are you can find a pink ribbon option almost anywhere.
This website helped me a lot for my documentation and data gathering for my infographic video about breast cancer, since it addresses the matter with the critical eye I was looking for. I think that it is important to raise awareness of this tidal wave of pinkwashing, especially as we are halfway through Breast Cancer Awareness Month.