| 30 secondes pour changer le monde

This series of shows analyses the marketing image and the advertisement of twelve major social issues. This week’s topic was environment, an issue that is becoming more and more important in Quebec.

Climate, nature and biodiversity are hot topics that concern us all, especially now that we are aware that human activity can have irreversible environmental impacts. Ecological disasters marked the imagination of Quebecers, and shocking images of these disasters led to the protection of the environment as a major cause of the early 21st century. Gatherings such as Earth Day show us the effectiveness of advertising campaigns as well as their repercussions on society.

As people nowadays become saturated with warnings of a danger that appears so distant from our reality, communication experts have to think about new innovative ways of getting the urging message across to the population.

Click on the image above to watch some shocking ads from Quebec and other parts of the world. 

 

Other subjects that will be analyzed in this series of shows are:

  • Road Safety
  • Domestic Violence
  • AIDS
  • Breast Cancer
  • Drug Addiction
  • Suicide
  • Weight
  • Alcohol Addiction
  • Smoking
  • Gambling
  • Poverty

 

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